Must I say seldom might we come across photographers with whom and sometimes there is a dialogue beyond images. So much is their love for their artwork as a professional photographer or a hobbyist that they are engulfed by it as they sit look out of windows to eat or locate a wild expression on a rainy day -obsessed with capturing it all inside their frames.!
The age of Visual communication is more strong than ever. With a variety of high definition and affordable capturing devices accessible photographers now have a powerful edge. Add to that an ever-growing variety of seeing and sharing platforms for that immediate gratification that comes with a “Like”, “Love” or “Retweet” from buddies as well as followers. !
So he must understand who’s the market, what’s it that the brand is attempting to reach through its effort, which are the programs the pictures will be used. It’s the responses from these questions the photographer weaves into his final image as an essence. His selection of arrangement, lighting and angles is an algorithm as he develops the messaging through the image he evolves. His purpose isn’t to create a “fine” graphic however an image that’s a correct expression of the brand he’s working with. Just then really a creative artist’s and the campaignis impactful work.
Now, occasionally when you’re shooting a haphazard image yourself can run a modest experiment. Ask yourself what’s it going to convey and then reveal the picture to your buddies as well as see whether they got what you shot. And then one day you’ll learn you’re ready to be a professional from a hobbyist. !